Legendary Fashion Photographers - Clifford Coffin
Clifford Coffin has been one of the big contributors to Fashion Photography.
The use of the ring-flash lighting in the 1950s created a change that is style in use today. This style creates strong shadows because of the blast of light into the subject, makes shiny fabrics pop and makeup as well. This technique was vastly used in tandem with a wind machine between the 70s and 90s
Coffin was known for thinking Fashion more than Fashion Editors. Every detail had to be where he had envisioned it. One of his most iconic photographs is the one created for the 1949 American Vogue issue. You can see 4 models as polka dots.